Product Owner vs product manager
Product Manager is the classical way to think about someone who’s in charge of creating a great product. And essentially, for us at Scrum.org, it’s from the dog a product owner is essentially a product manager. However, this product owner approaches Product Management from an agile point of view agile perspective.
Traditionally, we view the product manager as the individual in charge of creating a great product. This classical notion has evolved with the advent of Agile methodology. In this context, a Product Owner assumes the role of the product manager but gives the role an Agile twist.
Essentially, the Product Owner brings an Agile perspective to product management, focusing on adaptability, customer collaboration and responsiveness to change.
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Ralph Jocham is a Change Agent in Scrum // Agile // Coaching // Evidence Based Management and also a Professional Scrum Trainer based in Europe.
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