AgileByExample 2020 – Product Owner Demystified

Keynote—Product Owner Demystified

Vision, Value, Validation – The 3Vs

There is a vacuum between the company vision and the final outcome, causing late validation and low value. This vacuum is present in pretty much all companies, caused by a wrong and ill conceived product delivery approach. This vacuum is filled with meaningless busy work and extensive task management resulting in being busy without a clear direction. As a Product Owner, it is your accountability to fill and manage this vacuum to help your company to get out in front of this problem and maximize value.

Read more in AgileByExample website

Get the conference presentation here

About Effective Agile

Ralph Jocham is a Change Agent in Scrum // Agile // Coaching // Evidence Based Management and also a Professional Scrum Trainer based in Europe.

As one of the first Professional Scrum Trainers in the world, Ralph has worked directly with cocreator of #scrum, Ken Schwaber, and has played an integral part in the course development of the #PSPO (Professional Scrum Product Owner) as well as the delivery of all #scrum.org certified courses.

If you’re looking to invest in training that transforms and empowers teams to successfully adopt #scrum or #agile, and create high-performance #productdevelopment environments leveraging the agile values and principles, visit our Professional Scrum Training page.

If you would like to work with Ralph and company as an #agilecoach, #agileconsultant, or powerful change agent to get your team back on track and on the road to high-performance #agile #productdevelopment, connect with Ralph Jocham.

For more great ‘how-to’ videos, blogs, and insights, subscribe to our YouTube channel and visit our blog for more valuable content.

#scrum #agile #scrumorg #scrumcertification #scrumcourses #scrumtraining #agilescrumtraining #agilekata #agility #businessagility #agileprojectmanagement #projectmanagement #productdevelopment #agileproductdevelopment #switzerland #germany #europe #scrumteam #scrumframework #professionalscrumtrainer #PST #certifiedscrumtrainer #certifiedscrumtraining

Upcoming Courses

ImageNameSummaryPriceBuy
2026-01-09 PSPO AI Essentials Course
2026-01-09 PSPO AI Essentials CourseAre You Struggling to Navigate Product Ownership in an AI-Driven World? Drowning in AI Complexity … Original price was: € 800.Current price is: € 555.
2026-01-22 PSPO Course
2026-01-22 PSPO CourseBecome a True Product Champion:  Master Scrum with the Professional Product Owner  Course Elevate your … Original price was: € 1'450.Current price is: € 999.
2026-01-30 PPDV Course
2026-01-30 PPDV CourseBecome a Product Visionary:  Master the Art of Discovery & Validation with Ralph Jocham Unleash … Original price was: € 685.Current price is: € 555.
2026-02-05 PSPO-A
2026-02-05 PSPO-ABecome a Product Leader: Elevate Your Expertise with the Advanced Professional Scrum Product Owner  Go … Original price was: € 1'450.Current price is: € 999.
2026-02-13 PSPO AI Essentials Course
2026-02-13 PSPO AI Essentials CourseAre You Struggling to Navigate Product Ownership in an AI-Driven World? Drowning in AI Complexity … Original price was: € 800.Current price is: € 555.

Latest Short Videos

Facebook Twitter Youtube