PRODUCT OWNER DEMYSTIFIED
Vision, Value, Validation – The 3Vs
There is a vacuum between the company vision and the final outcome, causing late validation and low value. This vacuum is present in pretty much all companies, caused by a wrong and ill-conceived product delivery approach. This vacuum is filled with meaningless busy work and extensive task management resulting in being busy without a clear direction. As a Product Owner, it is your accountability to fill and manage this vacuum to help your company to get out in front of this problem and maximize value.