Conway’s Law in 60 seconds

Conway’s Law is a concept I’ve encountered many times throughout my career as a software engineer. It essentially states that a product reflects the internal structure of the organisation that’s building it. This can manifest in various ways, most notably when different departments within a company shape the architectural design of the product.

In practice, if an organisation has a well-organised setup, it often leads to an efficient and well-designed product. Conversely, an ill-structured organisation may result in awkward and ineffective architectures. This aspect can be a significant challenge to overcome.

For this reason, it’s perhaps worth reconsidering how we approach architectural design. We might benefit from treating it much like we do software design – asking questions like where information is stored and what the communication paths are. If we align these aspects effectively, we should be able to provide a strong framework for both the organisation and the product.

About Effective Agile

Ralph Jocham is a Change Agent in Scrum // Agile // Coaching // Evidence Based Management and also a Professional Scrum Trainer based in Europe.

As one of the first Professional Scrum Trainers in the world, Ralph has worked directly with cocreator of #scrum, Ken Schwaber, and has played an integral part in the course development of the #PSPO (Professional Scrum Product Owner) as well as the delivery of all certified courses.

If you’re looking to invest in training that transforms and empowers teams to successfully adopt #scrum or #agile, and create high-performance #productdevelopment environments leveraging the agile values and principles, visit

If you would like to work with Ralph and company as an #agilecoach, #agileconsultant, or powerful change agent to get your team back on track and on the road to high-performance #agile #productdevelopment, visit

For more great ‘how-to’ videos, blogs, and insights, subscribe to this channel and visit for more valuable content.

#scrum #agile #scrumorg #scrumcertification #scrumcourses #scrumtraining #agilescrumtraining #agilekata #agility #businessagility #agileprojectmanagement #projectmanagement #productdevelopment #agileproductdevelopment #switzerland #germany #europe #scrumteam #scrumframework #professionalscrumtrainer #PST #certifiedscrumtrainer #certifiedscrumtraining