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Most important part of any successful project are people.

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We believe that agile is more than just working in iterations, doing a daily standup or writing a unit test after the fact.

We believe that people are the most important part of a successful project and that we should focus on ways to enable them.

We believe that the world of knowledge workers is changing faster than ever. Only by harnessing the skills of each individual and giving them trust, technology companies will be able to survive.

We believe that we have to address our current believe system and that we need to challenge everything.

Upcoming trainings

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Upcoming events

  • Sep 27, 2017

    Agile Leadership Day 2017
    Agile Transformation by the Numbers – Using Metrics to guide your Agile Journey

    Speaker Ralph Jocham
    Sep 27, 2017 in Zürich, Samsung Hall

277 Trainings
3794 Students
12 Countries
4 Continents

Agile became popular in 1998 with eXtreme programming (XP). The agile XP engineering practices are crucial for longterm technical success and each team member needs to practice them. Scrum is a very effective management framework to create the best possible product in a complex environment in a given time frame.


To be really effective agile, both worlds XP and Scrum need to be combined. Once your teams are cross-functional, self-organizing and able to write clean, tested and releasable code, then your executive teams are free to focus on the more important aspect: the value stream. What generates your value and how can you maximize it? How can you really have an impact on your ROI and TCO?


effective agile. has over 11 years of agile experience ranging from portfolio management to running effective Scrum teams down to state of the art agile engineering practices. effective agile. provides you with a holistic approach.

Best practices

effective agile. works closely together with and Ken Schwaber, one of the two fathers of Scrum. Ralph Jocham is Europe’s first Professional Scrum Master (PSM) trainer and co-developed the Professional Scrum Developer (PSD) for Java training. Ralph is personally trained by Ken and works closely with him.

effective agile. training offerings include:


Professional Scrum Foundations; Fundamental Scrum training


Professional Scrum Master; Advanced training for Scrum Masters


Professional Scrum Product Owner; Advanced training for Scrum Product Owners

PSD (Java)

Professional Scrum Developer; agile Team based training for Scrum Developers with Java

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Ralph Jocham

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Upcoming courses by Ralph Jocham

  • German
  • English


We will assess your current situation and understand your immediate needs

  • Where is your agile transformation currently

  • Technical Excellence

  • Technology and Tooling

  • Scrum and Management

  • Portfolio Management


We will tailor a specific training agenda to your individual needs

  • – PSF, PSM, PSPO, PSD (Java)

  • Management 3.0

  • Unit Testing / Test Driven Development (TDD) with JUnit, etc.

  • Acceptance Test Driven Development (ATDD) with FITnesse, JBehave, etc.

  • Scrum Quickstart, 2-4 hour introduction

  • Agile Testing, 2 hour introduction

  • Effective Retrospectives

  • Pay it Forward Scrum Training, essential ‘free’ PSM trainings for students


We will provide coaching along your agile journey from on-site to touch up

  • Agile Quickstart

  • Agile Transition

  • Agile Product Portfolio

  • Agile Project Liftoff (Agile Chartering)

  • Agile Offshoring support for Distributed and Dispersed Teams

  • Raising the development skill set bar

  • How to screen and interview for the best talent


Upgrade your business to another level

Get in touch

Continuous improvement. Competitive advantage.

Scan the annual reports of well-known public companies today and “lack of agility” will be listed high among the risk factors many are facing. Such indeterminate exposure is unsettling for investors. When a company lacks the ability to quickly adapt to changes in the marketplace, its future earnings are uncertain. But how to shift from a “business as usual” mindset to one of agility?

A productive starting point is to identify where within an organization agility is already being practiced– and showing tangible results. For a growing number of organizations, such success can be clearly quantified within software development teams practicing Scrum. Their iterative and transparent work style is consistently delivering higher quality software on more disciplined release schedules to greater customer satisfaction.

But agility cannot continue to thrive in a vacuum. Its widespread adoption needs to be fostered by the organization as a whole. Effectively scaling agility requires that the effort and productivity come from the bottom up and its strategy and championing come from the top down. Agility PathTM does both.

Agility PathTM is a framework developed by to help managers align a company’s key domains (product development, sales, marketing, finance, customer support, et al) into teams that work nimbly with one another. Collectively, these teams create an agile organization. Their common goal is incremental, quantifiable, and continually improved upon benchmarks of success. These incremental successes yield increased competitiveness and greater ROI over time. “Lack of Agility” is dropped as a risk factor on the annual report, and investors regain confidence.

Our team

Ralph Jocham

Ralph Jocham

Founder and CEO

Ralph started his career with ISO GmbH 1997 in Germany where he worked as a programming consultant for START in Frankurt and Siemens Medizintechnik in Erlangen. In 1998 he joined Oracle Corp. in Reading, United Kingdom working on JDeveloper. Two years later he moved to the USA and consulted in downtown Manhattan for Spherion Technologies.

Ralph later relocated to Silicon Valley to help Applied Biosystems (now Life), a leading biotech life science company to transition to Agile. Early in 2007 he joined ThoughtWorks, a worldwide leading agile consulting company as an agile coach. During his time at ThoughtWorks his clients included, The Gap, Inveneo, LinkedIn, Google and Roche Pharmaceuticals.

In late 2009, Ralph moved to Bern and joined Zühlke Engineering to help kickstart their agile offerings. In 2011 he founded effective agile. Ralph is a lecturer at the University of Applied Sciences in Bern, where he teaches an agile living case in the medical technology department.

He is a SwissICT core member for the LAS (Lean, Agile, Scrum) group for which he co-organizes the Agile Breakfast in Bern, an open platform for agile exchange and networking.

He is an XP follower and ‘test infected’ since 2000, a CSM (2005), a CSP (2008) and a senior Scrum trainer with since 2010 and Management 3.0 facilitator since 2014.

He blogs at Agile Tips with Paulo Caroli, a friend and former colleague.

Ralph is lucky enough to call his passion his job. During his international years as a software developer at various blue chip companies, he could excel his technical excellence, which he is continuously keeping up to date. At least as important as his technical aspects, Ralph really enjoys to work with people and to enable them to reach their best. Working as a programmer, coach and trainer is a combination of his passions.

After reading eXtreme Programming explained in 2000, he found his calling, and since then is relentlessly pursuing his goal to improve the world of software development.

He relaxes with his wife and two daughters and with sports and occasionally with a glass of red wine. He blogs at Agile Tips with Paulo Caroli, a friend and former colleague.

Marc Hofer

Marc Hofer

Agile teacher

Marc is a solid Software Engineer with more than 15 Years of experience on big and small projects. As a tech lead and coach he usually tries to take on roles which involve hands-on coding with a team as well as helping the management team understand how modern software development is done in an effective way. His ability to clearly communicate and act on multiple levels allows him to bring engineering and management closer together and therefore unlock a lot of potential – and value for the customer.

An apprenticeship as software developer marked the start of Marcs career, followed by degree from university of applied science in Biel. His work experience mostly stems from large organisations, but quickly changed when he joined Zühlke in Switzerland where he was exposed to a wider range of different projects. Moving to London and joining Thoughtworks marked another big step in his career as he not only got to work in different countries (UK, Ireland, Germany, India…) but also learned first hand from some big names of our industry as well as some book authors like Barry O’Reilly, Kief Morris etc.

Back in Switzerland, Marc likes to see himself as a simple software developer who still likes to write code every day. In reality, due to his vast experience especially in agile software development, DevOps and Continuous Delivery, he usually is involved in all sorts of very senior software delivery roles which go beyond just writing code.




Ralph hat den es geschafft in einer entspannten Atmosphäre das Thema PSPO auf professionelle Art und Weise zu vermitteln. Unterlegt hat er sein Wissen mit vielen wertvollen Anekdoten aus seiner breiten internationalen Praxiserfahrung. Ich habe sehr viel mitgenommen an Wissen & Begeisterung! Nochmals herzlichen Dank Ralph!

André Baumeler

PSM Utrecht


Ralph is an awesome Scrum trainer. He combines extensive real life experience with thorough knowledge obtained through different practices, books and other written sources. If it's written, Ralph knows it  🙂 For this reason Ralph always seems to know why something is done in a certain way. His way of training is very interactive and stimulating. In the end of the day I left with a lot of energy.

Martijn Buisman



Ralph and I have worked together on Scrum over the last several years. I can highly recommend him to anyone who wants to apply Scrum to gain agility. He is knowledgeable both in management practices, as well in the best ways for developers to work within a Scrum environment.

Ken Schwaber, Inventor of Scrum,

PSM - Zürich


Ich fand es super, wie der Trainer das Wissen in visualisierter Form vermittelte.

Oscar Genovese

PSPO - Bucharest


Ralph has proven to me, in a period in which I’m more disappointed than ever about what professionalism means, that there are people that know what they are talking about.

Radu, Curtenanu,

PSM - Zürich


Der Kurs war spannend für mich und hat mir neue Möglichkeiten im Betrieb aufgezeigt. Vielen Dank.

Marcel Fiedler

PSM - Zürich


Besten Dank für Deinen Scrum Kurs. War eine Super-Sache, sehr interessante Materie, gut vermittelt und ich konnte gut folgen. War kaum je bei einer Schulung so bei der Sache.

Peter Meier

PSM - Zürich


Ralph Jocham hat in den zwei Kurstagen anhand vieler realitätsnaher Übungen und plakativen Beispielen aus seiner Praxis gezeigt, dass Scrum bei der Entwicklung resp. Weiterentwicklung eines Produkts entscheidende Vorteile gegenüber einem Phasenmodell bietet. Und dies sowohl für die Kunden, den Product Manager, das Entwicklungsteam als auch für den Betrieb. Ralph Jocham ist bei der Vermittlung des Stoffs gut auf die Fragen der Kursteilnehmer eingegangen, so dass am Ende des Kurses für mich nicht nur die Theorie, sondern auch die mögliche Umsetzung und Anwendung entscheidend an Klarheit gewonnen hat.

Pascal Zohren

PSPO - Utrecht


Its been a while since a training gave me energy instead of draining it, so thanks Ralph!

Femke Roders,

Scrum Coaching - Bern, April-September 2010


Ralph Jocham introduced Scrum into our team. The project he coached was developing software to manage the nursing processes in a clinical management system. Ralph trained me in my role of the Product owner and a colleague as the future Scrum Master. His roll-out of Scrum and his initial role of being the Scrum Master was paramount for the success of the project and still is. Furthermore, he not only trained the development team in Scrum but also in the technical practices of XP and emergent Design. He also helped management to introduce agile practices into their process of portfolio management. This project was successfully completed and is now improving the way patient care is being performed in various swiss hospitals.

Yves Aeschbacher,
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